About Cold Pressed

Cold pressed copy isn’t about web copy. It’s about manifesto-based messages that give companies their niche in an overflowing marketplace where everyone is scrambling for real estate.

Web real estate.

Everyone knows that search engine optimization is about securing Place. Staking claims in page rankings.

Conversion is often overlooked.

People claim they’re concerned with conversion but accept low conversion numbers as a way of life. Performed like a tired jingle, inclined to be DIY, or poorly executed “same-old, same-old,” lots of conversion copy just ain't converting.

As everyone knows, niche marketing is critical because of the way diverse interests have a way of driving the marketplace into a constantly changing mash-up of interest bubbles.

At the end of the day, marketing to the undifferentiated masses makes one sound: the sound of you joining the rest of the tub-thumpers crowding public space.

Nobody knows what you’re trying to say except that you’re making a coarse grab for cash. And that’s reason to click away. Fast.

Give people what they want. Manifesto-based web copy is a meditation on unique selling propositions, a trajectory of group-based references overloaded and heavy with sulcated style. Contextually driven. And heard.

Right now your address may not be the swankiest place in town. But build it for your people. And they’ll come.